Why is athleisure so popular?


Trends come and go every season, but what does it take for a trend to become a mainstay in the fashion world? Athleisure is a trend that has transitioned into a staple look for many of us. The perfect mix between workout wear and a little touch of glamour, take a trip into London or New York and you'll see many a fashionista or two sporting their athleisure picks with pride.

According to Forbes, consumers spent about $323 billion on apparel, footwear and accessories in 2014, a 1% increase over 2013. The 1% represents $2 billion in sales largely driven by activewear, athletic performance and other athleisure apparel.

Equestrian blogger and Editor in Chief of EQL Hannah Madsen is well versed in the popularity of athleisure. Check out her thoughts on this popular look below.

Why is athleisure so popular?

Altheisure has become an increasingly popular trend as street wear items have met athletic wear to create a perfectly polished sporty yet casual look. Taking your running pants and pairing them with a statement chunky sweater and flats is a typical athleisure look. Although skeptics claim "athleisure" is a fad, we believe along with many others that Athleisure is here to stay. As brands like lululemon, Adidas and  Nike continue to release incredibly sporty-chic pieces, the masses will continue to line up for this ever-growing trend.

What are the basics you need to tap into the athleisure trend?

The must- have basics for athleisure are a black down puffer vest, black leggings -- particularly the fantastic line of leggings by Stella McCartney for adidas and statement sneakers by NIKE. 

Which public figures do athleisure well?

Olivia Palmero, Kate Hudon, GiGi Hadid and Rosie Huntington-Whiteley have really tapped into the athleisure trend!

How has EQL.CO embraced the athleisure trend?

At EQl.CO we are all about blending street west with authentic equestrian clothing. Many of the fabrics and textures used in equestrian apparel are made with athletic fabrics. The pieces are effortless and chic, keeping you looking and feeling your best. For today's equestrian it is all about high-tech breeches which feature X-grip technology and 4 way stretch. High-collar down vests keep you warm, while adding just enough elegance to keep your look feminine and polished.

How do you see the athleisure market evolving?

With more and more street brands becoming involved in athleisure, I see it continuing to grow. Feeling and looking your best is on of the most important details when styling a woman. Creating athletics pieces which keep a women looking sporty, fresh, young are key factors in maintaining the appeal of the athleisure look.

Hannah Madsen
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