Theresa May and Pazuki

24.2.17


I've been fascinated by Theresa May's scarf wardrobe of late, and tracking down some of the more patterned pieces has been a tricky task! Luckily, I worked out that some of her most favourite designs have come from the established brand Pazuki.

A unique name I hear you cry, and even more unique designs! A British brand based in London, Pookie Blezard is the creative brains behind the Pazuki brand. Blezard is engaged in a continuous evolution of printing and embroidery techniques, colour and fabric experimentation – producing women’s clothes and accessories, (and sometimes men’s) for anyone who wants something special. Pazuki’s ethos is to enable women to feel confident and express themselves as individuals through pattern and colour, with no rules or regulations- the perfect fit for our fierce Prime Minister!

Theresa May has been spotted in a few Pazuki scarves, including the Antique Bird, Windswept and most recently, the Mesh design, new for the 2017 summer collection.







With her scarves a firm favourite of female world leaders and powerful women, I caught up with Pookie to find out more about the design process, her thoughts on Theresa May's fashion sense and her plans for the future.


What is the story behind Pazuki and what inspired you to start your business? 


Pazuki started as a partnership with my friend from college Suzy Thompson in 1983. We both wanted to print our own designs and to carry on from what we had been doing at college (Camberwell School of Art and Crafts) but also in my case, a lack of knowledge about how to get a job in textiles.
2 months doing work experience in a Paris design studio made me realise I wasn't very suited to designing work that the industry wanted, I enjoyed all the lunches at local restaurants around the rue des Petits Champs though.

Suzy and I started screen-printing in my long-suffering parents' attic and had eleven years together with all kinds of escapades, carrying huge rolls of fabric strapped to our motorbikes, driving to Paris for trade fairs in Suzy's Deux Chevaux having been up all night making samples, trips to Japan and the USA.

It wasn't until the early 90s that we started to get serious wholesale orders, selling our quirky patchwork scarves and silk shirts to top boutiques and department stores worldwide

What have been the highlights and challenges? 


Lots of ups and downs, but I think the urge to create and love of fabric has always kept me going. I'm a lot better at being creative than I am at business and marketing, although I do quite like production - I love seeing metres and metres of my designs and all the garments going out to stockists, but inevitably there are a few cock-ups! I think one of the worst things was when we had 1,000s of metres ordered for Paul Smith's shirts and the printer left out the blue in the dye, so it was grey, luckily it was accepted, but I remember that night going to see Madame Butterfly and only being able to think about grey fabric. High spots have been a huge order of patchwork scarves selling out within 3 days when Barney's opened their Madison Avenue store, Oprah being photographed wearing one of my embroidered shawls, Joni Mitchell trying to replace her scarf that was lost, because it inspired her for her painting, designing Renoir inspired printed and patchwork scarves for the Museum in Tokyo last year, seeing a vintage Pazuki print dress from costume archives on Alicia Vikander in the film The Danish Girl.

What inspires you in the design process? 


Everything really, inspiration is everywhere. I'm a bit of a magpie, I pinch things from here and there and then re-process them. Recently I've been doing a lot of oil painting that I've adapted for designs, and soon I'm off to Oaxaca in Mexico to get inspiration for Spring Summer 2018.

What is your best selling design? 


Best sellers always seem to be prints with themes, Chandelier, Mantelpiece and Home Sweet Home were all based on friends' homes, Tara's Dressing Room was an abstracted photo of Tara Fitgerald's theatre dressing table, with make-up and post cards. Susan's Garden from one of my paintings is big for this summer.

Theresa May is the latest world leader to be photographed wearing your scarves. What do you think about the way she dresses?


I'm so glad she wears colour, or if she's in a sombre suit, accessorises it with one of our scarves. She obviously really likes clothes and isn't afraid to wear some quite bold pieces. It's very refreshing. I hate women wearing black, it may make you look thinner but it's very gloomy and draining. Clothes communicate so much about you, and I think our prime minister is expressing, "I'm not just a politician I'm a human being too", and that she has a lighter more fun and creative side to her.

Theresa May's Pazuki scarves

If there could be one famous figure that you’d like to see wearing a Pazuki item, who would it be? 


Only one? Emma Watson, JK Rowling, Meryl Streep, Adele, Amal Clooney, I don't know, I'm always thrilled to spot anyone wearing Pazuki!


What are your thoughts on the future of the British fashion industry? 


Although I make mostly in India now as our wonderful factory in East London closed, I'm hoping that the cost of shipping and need for greater flexibility will bring more production back to our shores. I think this is starting already, but we are heavily dependent on workers from elsewhere as they have the skills. It's only the older population that have the knowledge and it's not being passed on to the young.

What are your plans for Pazuki in 2017?

I'm hoping Mexico will shake up my ideas and give next summer's collection a really new feel. There is a queue of men waiting for my men's shirt collection, so I want to get going on that. I have a few other ideas but I don't want to jinx them by talking about them!

Pookie Blezard

SeeFashion: Win Free Clothes For A Year!

22.2.17


Who wouldn't want a new wardrobe for a year? SeeFashion is running an exciting competition for just that!

One lucky reader will win free clothes for a whole year- all you have to do is click here to enter! To increase your chance of winning, you'll be asked to share on social media and include a link back to the competition page- the more people that click on the link, the higher your chance of winning.

Additionally, three entrants who share the most will win a £50 gift card.

Full T&Cs can be found here. Good luck!

Wakeley Woman SS17 Campaign

20.2.17


The Spring Summer 2017 Wakeley Woman collection is filled with some gorgeous items, and features dancer Kate Byrne as the face of the campaign.

Epitomising strength, elegance and beauty, Byrne is a perfect choice for this fantastic collection, and the pieces all sum up these three characteristics. It's a classic and contemporary collection, with luxurious items that you can wear everyday to feel and look amazing.


I am loving the cashmere items, particularly the Aldridge pebble and black joggers and the Hathaway pebble and black cashmere top. So soft and the top has a gorgeous draped racer style back which makes the piece even more luxurious! The Pixel black contrast blazer is an amazing power piece- and I'm hoping that Theresa May wears this to PMQs!

Get inspired with moments of everyday luxury by checking out some other new arrivals at Amanda Wakeley here.

Amanda Wakeley

Vive Theresa! PM meets with French counterpart

18.2.17


It was a red, white and blue display from Theresa May on Friday when she met the new French Prime Minister, Bernard Cazeneuve. Our PM wore a navy suit from Escada and the 'vintage' leopard and rose print kitten heels from Russell & Bromley x Beverley Feldman. She wore a bright red cranberry style string of beads and matching bracelet to greet her French counterpart- ooh la la!

Crown Copyright/Number 10

Top tweed at LK Bennett

17.2.17


I'm partial to a bit of tweed, and I'm excited by LK Bennett's new tweed pieces for this season!

The design team at LK Bennett have worked in collaboration with the weavers at Linton tweed utilising their 100-year old archive as a source of inspiration. Established in 1912 and based in Carlisle, Linton Tweeds are world-renowned for their luxury textured woven fabrics made using specialist weaving techniques. Unique luxury yarns sourced from all over the world are blended to produce exceptional fabrics woven at the mill in England; and their designers have selected those of the highest quality, which are dyed in bespoke colours tailored to their collections.


My two favourite pieces are the Vetti coat and the Wren dress. Crafted from blue flecked tweed and boasting a princess collar, the Vetti coat has an artfully fringed hem, pockets and sleeves and covered buttons. Versatile and chic, the coat can be worn over a dress and also with cigarette pants and a crisp white shirt for a truly modern look. 

The Wren dress is a modern update on the classic mini. With a raw edged hem and a flattering cut, this is a piece that can take you from season to season. Expect to see many female MPs donning pieces from this chic collection! 

Theresa May and Louison d'Or

13.2.17

Louison d'Or
Theresa May's faux fur collar from Louison d'Or caused quite a stir amongst fashion fans when it made its debut at Davos in January. It's clearly not your traditional black faux fur neckpiece, and not everyone can carry off a furry number with such aplomb. But our Prime Minister once again showed that a quirky fashion piece can work at even the most serious of venues.

Lousion d'Or is the brainchild of Emilie Lhoste. Based in London, Lhoste designs and creates the range of accessories in her studio and has been in business since 2012. I caught up with Lhoste following the buzz of her scarf making headlines and to find out more about her and her business.

Emilie in her studio


When did you first begin creating accessories?


I started to design accessories when I was a child :) I started to do this in France when I left the airline industry to work on my own and make my design dream a reality.

We moved in London in 2012 and after one year, the time needed to be sure the children were settled in, I decided to launch Louison d'Or - Name representing Louison, Oscar and Romeo, my children.

What is the inspiration behind starting your own line of accessories? 


I always liked to create things and I love fabrics. I am always in search of comfortable designs, and I try to keep my creations both trendy and chic. I use a large range of materials and colours, then I play with them. My workshop is my creative bubble.

What influences your designs? 


I am always inspired by people, culture, nature, and as I am half French, half Italian living in UK, I believe these 3 countries give me the inspiration to create beautiful things..

Dolce vita and design from Italy, elegance and romanticism from France and finally the dynamism and creativity from England! I am lucky I love these countries so much!

What do you think about Theresa May's fashion choices and sense of style?


I admire people who own their choices. I think Theresa May is a charismatic woman and she has a strong personality. We can feel it in her voice, in the look in the eyes, and of course in her great sense of style.

Politics is a serious job, and to dress how she likes, displaying her personal and original style gives her some fun and a sense of freedom. I was privileged to see her wearing my faux fur collar in Davos!


Black and White Ball, PMQs and world leaders: Theresa May's week

11.2.17

A week of high drama and important visits to Downing Street, this one has been a good one for the Prime Minister.
Crown Copyright/Jay Allen
On Monday, Theresa May welcomed Prime Minister of Israel, Benjamin Netanyahu at Downing Street. The two leaders held a bilateral meeting which you can read more about here. For the meeting, the Prime Minister wore an Aztec print dress from Amanda Wakeley and a navy two fabric blazer. She wore the Saucy heels from Russell & Bromley.



In the evening, Theresa May hosted her first Black and White Party as Conservative Leader. Held in Battersea, the evening was cut short for many attendees due to the ongoing Brexit bill votes in the House of Commons. For the event, the Prime Minister wore an elegant black tailored dinner trousers suit, lace cami and an oversized black and white plastic chain necklace. I have it on good authority that she was wearing black block heels (although sadly, no photos.)


On Wednesday, May took part in PMQs. She wore a navy tweed jacket from DvF, navy skirt and the Vivacious pumps from Russell & Bromley. She was also back in the House in the evening for the final Brexit bill votes.


On Thursday, the Prime Minister welcomed the new Italian Prime Minister Paolo Gentiloni at Downing Street. The two held a press conference following their meeting.



For this meeting, Theresa May debuted a new grey tone shift dress and jacket from Escada! She teamed it with a pair of gold Twister block heels from Russell & Bromley.


Crown Copyright/Jay Allen
On Friday, Theresa May was in her Maidenhead constituency. Here she met with constituents- and returned to her navy and white staple suit outfit. I have it on good authority that she wore the black patent over the knee boots from Stuart Weitzman.

One Beat Designs Mlekoshi playground