Arete Goods

7.9.15


Life is full of challenges. Perhaps it's searching for the perfect apartment, the comfiest pair of jeans or the secret to the tastiest cup of tea. For me, finding a pair of flats that ticks all the right boxes has always been a challenge, but, I think that time has passed.

Enter Arete Goods, the purveyor of creating goods with excellence. Arete means 'excellence and virtue related fulfilment of purpose or function.' There has never been a truer word spoke when it comes to their products and vision of luxury!

Founded by Geraldine Goh and Diana Chan, the Arete story began with the frustration of finding shoes that were comfortable, simply designed and well made. Arete Goods aspires to create goods that are classic in design, unassuming and elegant- all traits that echo the simple and striking windmill logo. Both Goh and Chan have experience in luxury multi-label retail and technical competence in fine dressmaking and bespoke shirt making, all characteristics which are present across all of Arete's products. All of Arete Goods's products are handmade- from the shoes in Spain, to the shirtdress in Singapore, you can rest assured that all of the items are created with extra care and love.


The Calla Ballet Flats in darkest noir are made from supple leather, which over time, moulds to your feet for ultimate comfort. The custom-made polished brass caps are stamped with the signature Arete Goods logo, adding a sophisticated and elegant touch to these flattering flats. The Calla Flats are the shoes I've been looking for - a flat that's professional and chic to wear to business meetings, and comfortable to sport on an extra long shopping trip! They're also ideal to take on trips that involve hopping from meeting to meeting, and they will be the essential pair of shoes that I pack on my trip to Dallas in October!

I'm super thrilled that Arete Goods has entered my fashion life- now let it into yours!

Author's Own/Arete Goods/Author's Owne

Thanks to Arete Goods for the Calla Ballet Flats! 
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