Herno: The outerwear brand you need to know about!

31.1.18


Hands up if you share my obsession with coats? Seems like Theresa May and I are on the same page! The Prime Minister knows that a good coat can take you for miles, and in this instance, Theresa May has picked a winner!

Herno is an Italian brand, firmly focused on athleisure and outerwear with a twist. Founder of Herno, Giusppe Marenzi, set out in 1948 to design the perfect men’s raincoat combining practical functionality and cutting edge fashion. Herno expanded its range of outerwear over the next few decades with both men’s and women’s clothing, reaching across Europe and eventually approaching the Japanese market in the 1970’s and the US in the 1980’s.

I must admit I hadn't heard of the company until I saw May wearing one of their snuggly jackets last year. Always in the market for a new coat, Herno is fast becoming my new favourite outerwear brand. Living in the unpredictable British climate, it's pretty hard to be prepared with a jacket that can keep you warm in the wind and rain, but similarly, not cook you when it gets a bit humid. Herno's great range of quilted jackets, puffers and trenches do all three.

Theresa May has four Herno numbers in her wardrobe.


The first is the original black quilted shell that introduced me to the brand. With cropped sleeves and an oversize collar, this coat is perfect for layering fans who want comfort without feeling overstuffed. May wore hers frequently throughout 2017, teaming it with practical trousers and not afraid to wear it with a tailored dress to church.



Whilst not an exact match, I'm pretty sure that May's navy rain coat is also from the Herno brand. The distinctive silver rectangle tag on each of the reverse of the jackets is a good sign! We also love the light blue spotty cuff detailing on this essential piece.


May's third Herno purchase, and quite possibly my absolute favourite is the navy layered puffer. Odds are that this was a Christmas treat for the PM and she has been wearing it religiously ever since!



The cotton blend and wool blend layered puffer jacket is a beautiful dark navy shade, with the surrounding zip detail featuring a glittery sheen. What's so cool about this jacket is that you can zip out the sleeves and front section, leaving you with a shorter length sleeve and the wool coat if desired.  Herno makes this coat in both a black and cream number, and I've also seen it without a glittery zip (but who wouldn't want some extra sparkle?!) I can see why it's the PM's new favourite and a perfect staple for the colder months.

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And the PM surprised us all on her trip to the World Economic Forum with a piece from Herno's current collection. Debuting the chain belt tweed jacket in a chic navy, this too has a sparkly fabric to add some shimmer to the day time. Perfect for the cold climate of Davos as well as our fine British shores, this is a chic take on the Chanel-esque trend of tweed and chains. May paired her jacket with flared black trousers and her signature item- the leopard flat.




As a Brit that wears a jacket or coat for the majority of the year, an outerwear piece from Herno is a great investment. For my fellow Brits, Herno is stocked in Harvey Nichols and Harrods, but sites like Matches and Farfetch have an extensive collection of styles that you can shop to your heart's desire.

We all deserve a little luxury outerwear- and Herno certainly delivers! 

1 comment :

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