W Concept releases trend keyword campaign

Ryan Yoon

One-stop-shop online retailer, W Concept, has recently partnered with popular fashion blogger Natalie Suarez, of Natalie Off Duty, for the ultimate Spring.Summer 2014 collab. The model-turned-fashion-blogger dons a new "keyword" trend every week to help W Concept customers explore new fashionable styles when shopping.

Along with releasing top street style trends, W Concept also provides their customers with a shoppable list to accompany each and every keyword through the 12 week reign.

Each week a new trend is released, and you can keep up to date with the hottest trends here.  Make sure you check it out!

Ryan Yoon