Jo Malone- My Story

12.12.16


Jo Malone is one of Britain's well known and best loved entrepreneurs, synonymous with the Jo Malone fragrance line which she sold to Estee Lauder in 1999.

Jo has been responsible for revolutionising the world of fragrance, and has just released her auto-biography, My Story.

Jo's story is an inspirational one. From her modest beginnings struggling with dyslexia and leaving school without qualifications, Jo turned her fortunes around to become one of Britain's best and most successful businesswomen. This exciting memoir explore how Jo's unique talents grew out of an ability to interpret the world through an extraordinarily heightened sense of smell, leading to the creation of signature Malone fragrances such as 'Lime, Basil and Mandarin' and 'Pomelo.'

In 2013, Malone opened her first 'Jo Loves' fragrance store on Elizabeth Street in Belgravia, in a full circle journey to where she began her career as a florist just aged 16. Jo was honoured with an MBE in 2008 and continues to help aspiring businesswomen through her weekly business advice column, 'Ask Jo' in the London Evening Standard.

This book is extra cool because of its scented page! The ultimate scratch n' sniff, you can experience the clean, grapefruit citrus scent of Pomelo whilst reading Malone's inspiring auto-biography.

As an entrepreneur, Jo's journey is particularly inspiring, and it is a real joy to find out more about the face behind the fragrance.

Thanks to Simon & Schuster for sending me a copy of My Story to read. 
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