Great news! One of my faves, ELSA AND ME, is heading to London for its very first event!
Maja Svensson, founder of ELSA AND ME will be at Nordic Bakyer, 14A Golden Square where guests can try on some of the brand's gorgeous dresses and get measured for a dress of their very own whilst being treated to drinks and treats.
ELSA AND ME is the home of crafted ladylike dresses for work and the cocktail party. Our elegant garments are fashioned after the personal style of founder Maja Svensson’s Grandma Elsa. Always a woman of class and hardly ever without an outfit-matching hat, Elsa’s innate fashion sense became Svensson’s inspiration in building her own business. Having been more of a homemaker than a career woman and also of a generation where different life perspectives presented different opportunities, Elsa inspired Svensson to birth the casual-to-formal “ELSA” dress. The design combines Elsa’s generation’s care for and simplicity of garments with today’s diversified career woman.
For further information on the event click here.